EGBOK

EGBOK - "EVERYTHINGS GONNA' BE OK"
The origin of the phrase is credited to two Los Angeles radio personalities, Al Loman and Ken Minyard. The Phrase EGBOK was trademarked by KABC-AM Radio in Los Angeles during the early 1980's and was used to promote the so-called "Ken and Bob Company" show, i.e. (KABC). The radio station gave away buttons with the phrase to promote the early morning program.
The show dominated the Greater Los Angeles market and the buttons were seen throughout Los Angeles, Ventura and Orange Counties. The phrase was on everyones' lips and became a cultural phenomina. Today, a quarter of a century after it was coined the phrase, when spoken, sparks the memories of those old enough to have listened to the program. The "word" and the phrase are inseperable and are spoken in the same breath.
It's use became popular across the United States and today, Google has over 23,000 entries on the subject. The broadcasting team eventually broke-up and the trademark was allowed to die.
Today, the phrase is used extensively in Cognitive Behaviorial Therapy to counteract negative self talk. It's become a shorthand method of reassuring ourselves that no matter what happens, we'll survive and continue grow. The trademark was reissued in 2008 and is now used to promote a line of motivational items. A number of other firms have incorporated the phrase in their business names.

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