Hops Sportswear

Hops Sportswear Ltd, also known as Hops, is a privately owned sport shoe and apparel supplier based in Melbourne, Australia. The brand’s main focus is basketball and the development of basketball performance shoes but it is also engaged in other sports closely related to basketball in terms of movement and performance. The company is currently marketing its products exclusively over the internet or via sport and basketball clubs it has entered partnerships with.
History
The Hops brand was first launched in Australia in 2007 after a two year development period. It has its roots in New Zealand, where the company’s founder and CEO, Matt Kaipuke, used to play as a point guard in the National Basketball League. Its product’s design originates in Italy and was created by Pietro Pellicelli, Kicksguide artist of the year in 2005, who still is the company’s chief designer today.
Partnerships

The company has developed partnerships with several sport and basketball clubs throughout Australia. In Victoria it has partnerships with Sunbury Jets, Sandringham Sabres, Hawthorn Magic, Chelsea Gulls, Coburg Giants, Broadmeadows Broncos, Craigieburn Eagles, Mckinnon Cougars, Western Port Steelers, Sherbrooke Suns and Parkdale Pacers.
In South Australia it has partnerships with Sturt Sabres, West Adelaide Bearcats, Norwood Flames, Central District Lions, Forrestville Eagles and Woodville Warriors.

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