Halo vehicle

A halo vehicle, halo car, or halo model is a marketing term used in the automotive industry for a vehicle designed and marketed to promote a brand — to create a halo effect around the vehicle and thereby create positive associations related to the brand.
In 2009, Joseph White, automotive editor for the Wall Street Journal, defined halo vehicles as those "designed and built for the sole purpose of calling attention to a company or a brand." They usually transcend practical considerations such as profit per vehicle or out-of-pocket costs to the buyer. In some cases they simply make absolutely no business sense in the context of the economy at the time, but they serve as emblems or symbols, promoted by the company's public relations department.
In a 2006 USA Today article, General Motors Vice Chairman, Bob Lutz called halo cars "shock therapy" for a brand."
Examples of Halo vehicles
*Ferrari F40
*Enzo Ferrari
*Lexus LFA
*Porsche Carrera GT

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