Gronstedt Group

Gronstedt Group, Inc. is a digital training agency at the intersection of gaming, media and learning. It custom develops educational games and simulations, scribes and television-style video, mobile training apps, and virtual and augmented reality experiences. Clients include Google, Intuit, GE Healthcare, DaVita, United Healthcare, Dell, American Eagle Outfitters, Microsoft, Kimberly-Clark, the U.S. Department of Transportation, and the City of New York.
Gronstedt Group was founded in 1997 by Anders Gronstedt.
2005: Podcast learning
In 2005, Gronstedt Group leveraged the nascent podcasting technology for corporate performance improvements. A 2007 Harvard Business Review article documents how it helped employees at EMC make productive use of their downtime with podcasts. It published a 2007 ATD Infoline issue on how to develop learning podcasts.
2007: Virtual worlds learning
Gronstedt Group was one of the early leaders and developers of virtual worlds learning programs. From 2007-2013, it organized weekly speaking sessions in Second Life entitled “Train for Success” that brought together business and learning professionals globally. Gronstedt Group’s 2008 Infoline issue Training in Virtual Worlds describes a number of use cases of virtual worlds learning, including meetings, simulations, collaboration, role-playing, mentoring, and data-visualization. In 2011, Gronstedt Group and its client, the CUNY School of Professional Studies, were awarded second place in the AI Assisted Training category of the Federal Virtual Worlds Challenge for their Hurricane Shelter Simulation.
2012: Gamified learning
The Gronstedt Group was an early proponent and developer of gamification in learning. It’s learning games thrive on a sense of engagement, storytelling, character identification, immersion, problem solving, and accomplishment. A chapter in Karl Kapp's The Gamification of Learning and Instruction Fieldbook describes one of its early learning games to improve sales performance at Avaya. More recent learning games by the Gronstedt Group include a cyber security game for Intuit and a 3D hospitality management business game.

2014: Transmedia storytelling
Another entertainment concept Gronstedt Group adapted to the corporate learning market was transmedia storytelling. The Gronstedt Group describes how learning concepts are conveyed through stories told across a multitude of screens, devices and formats in a TD Magazine article and an ATD Infoline issue written with Marc Ramos from Google.
2016: Virtual reality learning
Gronstedt Group is one of the early thought leaders and developers of learning experiences in the new virtual reality technology. Headsets like Oculus Rift and HTC Vive offer an affordable “flight simulator” for any task that’s too dangerous, expensive or inconvenient to practice in real life. Recent TD Magazine and CLO Magazine articles describe Gronstedt Group's virtual and augmented reality learning projects.

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