The Great Hotels of the World, Ltd. is a hospitality consortium owned by Big Worldwide. It represents over 200 hotels and resorts worldwide and is headquartered in London, United Kingdom. Great Hotels of the World started in 1996 and is now a full-service hotel consortium that supports sales and marketing, advertising and public relations, financial services, quality control, and hotel inspections for its member properties. It is not a hotel chain itself; its member hotels are typically independent and boutique hotels and resorts, although some are individual properties that belong to chains. Peter Gould is the CEO of the Great Hotels Organisation.