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The Gold Party is a hosted social event leveraged as an accessible consumer marketplace, primarily for the sale of unwanted or unneeded gold jewelry. It is similar to 'the party plan' and has become quite popular in the past several years, as the price of gold has skyrocketed to recent historical record highs. The market value has been increasing steadily for a long time, and has continued to encourage people to exchange their unwanted gold jewelry for the cash equivalent of the gold’s retail market rate. The Gold Party builds on the expertise of a jeweler, the allure of a party, the financing of a bank and the excitement of getting paid. All of these concepts are brought together to create a unique event that allows those attending to sell their gold in exchange for cash or checks. Some of the industry pioneers, including the founders of 'TheGoldRefinery.com' have successfully built their gold party business on top of a gold refinery. It is the refinery part of the business that allows the Gold Party agents to generate a profit margin. The margin, or the difference between the retail price that the organization running the party pays the party attendees, and the wholesale price of gold that entrepreneur sells large volumes of gold on the broader market, is large enough to create a significant incentive for party attendees to host their own parties on a subsequent date. Often as much as 10% of the total amount of gold is coordinated, by a standard advance agreement, with the party host. To encourage the host to promote the opportunity further, often times an additional 'referral fee' of 1-2% is coordinated, in addition to the host fee, in exchange for referring a successful party. In this system, commissioned representatives of the gold-party organization, encourage others to host a gold party event in their homes during which all of their friends will be able to enjoy the exchange of their old jewelry for the elevated gold prices. In consideration, they are be given a straight percentage of the proceeds from the amount of gold which is bought by the participating gold party organization. This model has grown in popularity as gold prices have remained high and the global economy has entered a recession status. The party model works well as a fund-raiser approach for charity, churches, schools and athletic clubs. Primarily the parties attract mainly those who have amassed a collection of jewelry over a number of years. Aspects of the parties are somewhat analogous to the popular Tupperware, Avon and Arbonne parties, although with these other home-based network businesses the guests are buying products from the host. At a gold party, it is just the reverse.
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