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Global product
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A global product is a product that can be useful all over the world. It is recognizable as a solution for a generic equivalent problem which is not dependent of any localized parameters. A global product must be explained by only showing a picture. For example a paperclip. A global product need Global Marketing for international trade and development. If you want to develop a global product it must meets the requirements for global culture things. A product that is marketed throughout the world with the same brand name, such as Coca Cola, Guinness, Levi, and McDonalds. The advantage of a global product is that it usually enables an advertisement or image to be used worldwide. However, one drawback is that some advertising slogans do not travel well. For example, “things come alive with Pepsi”, when translated into Chinese, led the populace to believe that their ancestors would be brought back from the dead; the Vauxhall Nova encountered similar problems in Spain, where Nova means “no go”! See Also
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