GIADA

GIADA is an Italian luxury fashion brand, specialized in woman’s ready-to-wear and accessorizes.
The Logotype
The GIADA logo would like to represent the equilibrium and sobriety of the brand through the proportions and the spacing of the lettering.
G - is an open letter, inclusive with the external space flowing inside the letter.
I - A - D - A are all closed letters with strong vertical strokes, towards precise association.
History
GIADA was started by Ms Rosanna Daolio in Milano in 2001.
Born in Reggio Emilia, Rosanna Daolio followed her creative spirit and interest in art, influencing her career in fashion.
Rosanna collaborated with MaxMara as a designer since 1973, for 13 years. Later she set up her own creative studio with a partner, engaged in freelance design and consultancy service for high level fashion brands. In 2001, Ms. Rosanna Daolio created the brand GIADA and located GIADA studio in Milano.
Milan flagship
GIADA flagship store located on via Montenapoleone 15,

close to its headquarter office on Via Sant’Andrea.
The architect Claudio Silvestrin designed the interior of the store, and renovated the nineteenth century building that fuses archaic and modern.
The minimalist-luxury design of the interior of the boutique is characterized by the use of natural material: flowing water, Dolomite stone, cast bronze and natural leather.
In 2016, Giada will expand the boutique to the 4th floor, for a total of 5 floors.

Collaborations and testimonials
GIADA collaborates with distinguished artists and specialized companies including: Art directors: Giovanni Bianco, David James, Doug Lloyd, Fabien Baron; Photographers: Inez & Vinoodh, Willy Vanderperre, Craig McDean, Solve Sundsbo, Patrick Demarchelier; Models: Daria Strokous, Carolyn Murphy, Sasha Pivovarova, Karlie Kloss, Arizona Muse, Lily Donaldson.
Product
GIADA collection includes ready to wear and the accessories, its features are focus on design, minimalist and feminine style.
GIADA uses Italian high level craftsmanship and high quality natural materials.

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