Geddon Gear

Summary
Geddon Gear is a website that claims to be the "official sponsor of the 2012 Apocalypse".Website
Also known as GeddonGear. Geddon Gear Claims to be doing market research prior to opening up a chain of global superstores to serve survivors of an upcoming Apocalypse . The site showcases many unique and humorous products like a GPS device that works without satellites with the predicted 2012 Apocalypse as the backdrop. They provide an interesting twist on commercial propagation methodology currently in use by sites such as ThinkGeek, Woot, and others.
Their website is registered under the domain http://geddongear.com
Business Model
The business model employed by Geddon Gear is especially relevant in bad economic times. It is based on the principales of cloud computing combined with a zero inventory / low cost mantra (Dignan 2008). The online retailer uses publishes articles of fictional post apocalyptic products and entices customers to purchase real products (T-Shirts, mugs, etc) that refernece their fictional products. Using available services from cafepress, they are able to provide product fulfilment without actually having any inventory (Weir 2009). Additional revenue is gathered from the onsite advertising.
Store
None of the featured products seem to be for sale, but visitors are enticed to visit the "Approved Gear" store to purchase a product themed souvenir. The site seems to be constantly adding new fictional products and solicits humorous responses and reviews from the public. There is also a video section which embeds a YouTube player linked to 2012/Mayan themed content.
Background The site seems to be owned by Idea Foundry LLC, but no real company information currently exists. The company history pages contains a fictional company history dating back to the dinosaurs and involves another fictional entity known as the Mayan Council. The site is the only known store to claim to open after the end of the world. It has gained a small cult following among those who feel the media hype around 2012 and the Mayan Calendar has gotten out of hand.
Relation to Cloud Computing
Sites like these are popping up more and more and are proof the growing trend of cloud computing. New entrepreneurs are discovering that they can combine the services of many different vendors and prop up web sites with minimal infrastructure investment. Through creative mashups and pre-fab components they are able to reach specific markets in record time. http://en. .org/wiki/Cloud_Computing
System
Software
Geddon Gear runs on Office Live Small Business http://en. .org/wiki/Microsoft_Office_Live, Sharepoint Servers, and CafePress. It marks a new trend in combined services commercialism.
Network
There are dedicated firewalls in front of all the servers. Geddon Gear has access to Microsoft's full backend support and backend infrastructure, as well as regulated bandwidth services.

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