Free per click

Free-Per-Click (FPC or FreePC), As Opposed To Pay Per Click (PPC) is a social media marketing strategy. It refers to the practice of searching, finding and attracting targeted audience in social media sites, like Twitter, Youtube and Facebook.
The process itself consists of searching in those sites for posted content that contains a pre-determined keyword. After the piece of content is found, the marketer can identify the contributor as a member of his market. Then, he can use different social strategies to attract that member. When done massively, this can be used to reach thousands of interested people at once.
A typical Pay per click campaign keywords list is used to reach over the leads on social media space. For instance, one can generate a high traffic keywords list based on baseball market, then run a search for each one of those keywords in the Twitter space.
The task of doing Free-Per-Click campaigns is extremely time consuming, if done by hand. The best way of doing all searches and following the correct leads is through software.
History
The concept was brought to the surface by Rodrigo Santiago, brazilian Internet Marketer and software developer. His first works on the Free Per Click concepts are The Free Per Click Article and The Free Per Click Report. The reason why is the rising costs of PPC campaigns in search engines. The possibility of integrating third party client software with social media sites allows free marketing campaigns to be done over the Internet.
The practice of finding leads randomly throught social media sites was fairly common. Rodrigo's added contribution is making a targeted search for the audience. By getting as a seed list the high traffic search keywords, it is easy to reach new and more interested people. Rodrigo developed the first Free-Per-Click application, which he called Mass Crawler. It is a Freeware application.
FreePC Round
The job of doing all searches and following all the discovered leads is called the FreePC Round. Each FreePC round takes about 5 minutes, and it is limited to 150 searches each hour on Twitter, for instance. The typical results are finding hundreds, even thousands of new leads at once.
Follow Back Ratio (FBR)
This is defined as the result from the following operation: the number of people who followed the marketer divided by the number of people he had to follow to get that follower. For a general mass following perspective, the FBR is usually 1/3. That is, for each follower the marketer could get, he had to follow three people (the new follower + two other ones who didn't follow back). For FreePC campaigns, the ratio is usually higher, up to 1/2.
There are a couple of ways to raise the FBR of any mass following campaigns, including FreePC. Some of them are:
Squeezable Profile (SP), or Low-Friction Follow Back (LFB)
This is the practice of giving a lead a good reason to follow the marketer. Usually, this is done by getting someone's attention to a gift, in exchange for the signup to the broadcast. The marketer prepares his profile layout in a way that each person who visits it is presented with the promise of a free gift in exchange for being followed. This can be a very effective way of raising someone's FBR.
Mass Following Spam Practices
One of the most common techniques in Social Media space is the spamming practice called "Mass Following", which consists of basically adding everyone one can find with his social media profile. For instance, subscribing to someone's youtube channel, or following someone on Twitter. The spammer does that hoping that a few people will follow him back, and buy something from him in the future.
This is a very aggressive tactic, that usually results on the spammer being banned from the social media sites.
Targeted Following
The most common attraction-based tactic in FreePC campaings is trying to become a friend of the market members. Following a user in Twitter often triggers reciprocity, which leads him/her to follow the marketer back. In a targeted campaign, this can be very effective.
Lead Qualification
After the marketer finds his desired audience, he gets into the Lead Qualification phase. That is, persuading his leads of voluntarily choosing to receive his broadcast. In Twitter, this translates into having a user following him back.
Some of the common strategies used to get people to follow someone back are:
Replying
The marketer searches in his list of leads for an opportunity to interact with him/her by answering a question.
Retweeting
Retweeting someone also triggers reciprocity. Retweets must be done with the best posts among the leads, as a compliment. The grateful lead, many times, follow the marketer back.
Click Through Induction
This refers to the practice of someone to feed his followers with the best links he can provide, so they get used to click through his links. By doing this, the marketer raises the effectiveness of its future promotions.

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