FirstImpression.io

FirstImpression.io (originally AppendAd) is a privately held technology company. It creates and customizes display advertising placements for publisher websites without technical work or hard coding.
As of January 2017, it had 20 employees.
History
In 2013 FirstImpression.io was founded by Roy Peleg, the company’s CEO. Omer Muller joined as co-founder and CTO. In August 2014, the company received an undisclosed amount of investment and took part in the UpWest Labs accelerator in Silicon Valley.
In 2015 it shifted focus from small publishers to mid-tier and large publishers, and increased the number of ad formats it offers.
FirstImpression.io is now headquartered in Tel Aviv. In 2015, it was named by Inc.com as one of the “hottest startups in Israel.” In 2017, it featured on an industry map of Israel-based advertising technology companies who operate globally.
Product
FirstImpression.io’s technology is used to complement a publisher’s existing advertising setup. It creates tailored ad placements for specific page layouts, users, and editorial requirements. These include a range of display, video, and native formats on desktop and mobile.
The technology requires a one-time integration with the publisher's website. There is no other hard coding or technical work. Placements are monetized either by the publisher or by FirstImpression.io.

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