FaberNovel

FaberNovel () is a company founded in 2003 by Stéphane Distinguin, with offices in Paris, San Francisco, Moscow, Lisbon and Toulouse.
Vision
FaberNovel's mission is to "Help large organizations think and act like startups."<ref name="atlantic" /> FaberNovel's approach is based on "entrepreneurial thinking, lean methodologies, and user-centric design," with the goal of helping its clients attain the "speed and boldness" of young startups.<ref name="pitch" /> The company takes an "ecosystem approach" to innovation, establishing environments conducive to innovation such as coworking spaces and startup incubators and working collaboratively with multiple actors in these communities.<ref name="xconomy" />
Organization
FaberNovel maintains an international footprint, with frequent exchanges and project collaboration between offices. It has also worked with clients in over 10 countries and 4 continents.<ref name="work" /> Employees generally fall under the categories of analysis, design, engineering, graphic design, communications and marketing, or management, although everyone is expected to work in cross-disciplinary roles.<ref name="team" />
Clients
The agency has done work for numerous French, U.S., and multinational companies and public organizations. Notable examples include the official RATP mobile app for the Parisian metro system, the inaugural AT&T DevLab developer conference, the Le 17 innovation showroom for Suez Environnement, digital strategy development for , self-driving vehicle specifications for The Earth Institute Program on Sustainable Mobility at Columbia University,<ref name="roundtable" /> and a variety of projects for L'Oréal.<ref name="work" />
Services
The company offers a range of services related to business, technology, and design. These services include digital strategy, ideation and prototyping, new product conception, service design, market research and benchmarking, technology-related events,<ref name="apidays" /> executive training programs, and organizational design, among others.<ref name="work" /> It also actively invests in technology startups through its seed investment fund P.I.Nk<ref name="pink" /> and has "excubated," or spun off, a number of companies including Digitick, Europe's leading e-ticketing service, which was purchased in 2011 by Vivendi.<ref name="digitick" />
Studies
The company has published a number of highly regarded studies on technology companies and technology trends. These studies have cumulatively received more than 7 million views on SlideShare and won awards such as "Most favorited" and "Most popular technology presentation".<ref name="slideshare" /><ref name="zeitgeist" /> Notable examples include:
*LinkedIn: The Serious Network<ref name="linkedin" /><ref name="linkedinss" />
*6 Reasons Why APIs Are Reshaping Your Business<ref name="apis" />
*Facebook: The Perfect Startup<ref name="facecrunch" /><ref name="frenchweb" /><ref name="figaro" />
*Amazon.com: The Hidden Empire<ref name="amazoncrunch" /><ref name="ftopia" />
*Apple: 8 Easy Steps to Beat Microsoft (and Google)<ref name="applecrunch" />
*Why Could Google Die...Maybe Not Now, but Tomorrow<ref name="googlecrunch" />
Excubation
The company operates with a startup mindset, launching prototypes with lean budgets and skeleton crews, and later expanding resources to accommodate growth. Many FABERNOVEL employees go on to found or run startups as the end result of this process. The agency has "excubated," or spun off, a number of companies including:<ref name="academy" />
*Digitick, an e-ticketing service founded in 2004 and spun off in 2006<ref name="digitick" />
*af83, an application development and experience design firm founded in 2008<ref name="af83" />
*Chugulu Games, an interactive gaming studio founded in 2006<ref name="chugulu" />
*C4M Prod
*Doyoubuzz, an online resume builder founded in 2007<ref name="buzz" />
*SpinMedias
* eXo Platform, an Open Source Enterprise Social Platform firm founded in 2003<ref name="exo" />
*Bureau a Partager<ref name="bap" />
Awards
*Silver Cannes Lion in the Cyber category at the 2011 Cannes Lions International Advertising Festival<ref name="cannes" />
*"Most favorited" and "Best technology presentation" in 2011 SlideShare Zeitgeist, for "Amazon.com: The Hidden Empire"<ref name="zeitgeist" />
*Webby Awards for "Best use of animation or motion graphics" and "Best visual design - aesthetic" in 2010, for Monet 2010<ref name="webby" />
*30th-place ranking in the Deloitte Technology Fast 500, an annual publication of the Deloitte Technology, Media & Telecommunications industry group that ranks the 50 French companies in these industries with the fastest revenue growth rates over the previous five years.<ref name="fast50" />
*Inclusion in the 2008 Deloitte Technology Fast 500, which ranks the 50 fastest-growing technology companies based in the EMEA region.<ref name="deloitte" />

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