EXCEPTION de mixmind

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EXCEPTION de Mixmind is a chinese fashion brand held by Guangzhou exception Garments Co., Ltd. In 1996, the founder and designer of EXCEPTION de Mixmind, Ma Ke, launching her ready-to-wear women’s collection, which represented the raise of modern chinese fashion era. It is recognized as the most successful women's fashion brand in China, with more than 30,000 loyal VIP customers, 70 shops in 29 major cities across the country.
EXCEPTION de Mixmind was founded when the domestic fashion market in mainland of China is relatively tiny. From the first product came out, it was favored by customers and it has been relatively smooth since the development of its own characteristic of "exceptional". Because its establishment does not accept external investment nor apparel industrialization, through 10 years of development , EXCEPTION de Mixmind stands for an original designer brands that achieved high respect and reputation.In April 1998, the brand for the first time to participated in the largest International Garment Fair - CHIC98 and won the "Best Design" and "Best Quality" awards. From that time, EXCEPTION de MIXMIND started to take part in different kinds of fashion show and international fashion design competition. In 2002 , EXCEPTION de Mixmind was the only chinese invited clothing brands to participate in a garment exhibition in Paris.
Founder
Ma Ke and her ex husband Jihong Mao built the EXCEPTION de mixmind together. Ma ke devotes herself in designing and Mao is in charged with the operating. They are both environmental friendly since Ma ke`s designs are attractive by recycled materials.
Core and Value
EXCEPTION de Mixmind adhering to the value of the pursuit of innovation and tradition of oriental culture. Since the development of chinese and global fashion industry are changing tremendously, EXCEPTION de Mixmind has been committed to the spirit of the original and creation into it`s unique clothing culture and contemporary lifestyle.
Guangzhou Exception Garments
The company has about 400 employees, six departments with general manager responsibility system, consists of design and R & D center, marketing management, product supply, quality management, human resources, finance department.This respected Guangzhou-based garments company uses high-quality knitwear, funky linens , and soft cottons to create edgy clothing that's functional, minimalist and statement-making.
Celebrity favorite
* Li Na
When Li Na won her first French Open trophy, there was a photo being published in so many press which she wearing the clothing from Exception de Mixmind, standing under the Eiffel Tower. Fans from all over the world congregated the the embrace of Susan Gelang Ge Cup, meanwhile, the fashion brand of a chinese designer was showed in front of the world.
* Peng Liyuan
During the visit to Russia on March 2013, the wife of the New President Peng Liyuan appeared in front of the world`s eyes. Her dress and handbag was not the media predicted before, which might be new collections from traditional luxury brand like Hermmes or Dior. However, all her apparel are designed and custom made by Exception de Mixmind. She is also the brand`s VIP, wearing its design many times in public appearances.
Brand Impact
The related industries Stock collective rose
March 22, 2013, Peng Liyuan, accompanied by President Xi Jinping visited Russia, when Peng Liyuan out of the plan cabin, she was carrying a bag, a black coat with the lake blue scarf dress. The speculation immediately attracted. Someone on the Chinese Microblog- Sina Weibo broke the news that the dress are from the Guangzhou local brands "exceptional". Almost overnight, the "exception" to become a public search hot words.March 25, 2013, the collective and clothing such as Dayang Creation, Lancy shares, Caesar shares of Industrial Technology and other stock rose. The industry believes that the mass consumers, local custom brand slightly bloomed, but designer groups and the elite are becoming the strong economics advocators. In fact, with the trend of popularity of domestic fashion design industry in China, the domestics own clothing brand started floored. Although the market cake long-term customized by the international clothing brands , but the local designers like Exception de Mixmind are competing for a greater voice.
Domestic brand awareness is improved
Wuhan Garment Association Secretary-General Li Qun Bao said in an interview, "Now, many young people are obsessed with foreign brands, Peng Liyuan dressed domestic brands visit will undoubtedly greatly enhance the international visibility of domestic brands in China, Wuhan native clothing brands also have more confidence."

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