The rising of fashion in China

Street Snap
Street Snap, from a need for fashion, has already become a street art. Chinese modern fashion is influenced by countries that are around it such as Taiwan, Japan and Korea, etc. Street fashion has become an indicator to discover how fashion trends look in China. Street snap was originated from western fashion culture. It was mediator for fashion industry and day to day life. It could be found on numerous fashion magazines. Bruce Gilden is one of several typical photographers whose work focuses on street art. Since the 1990's, Korean culture has become a huge influence on the Asian-Pacific Area, as well as on Chinese mainstream. K-pop brought Korean mainstream fashion into the Chinese community in different ways, including personal style, clothing, makeup look, hairstyle, etc. . Also Japan fashion, especially Lolita fashion have influenced Chinese fashion. These changes have made Chinese women redefine fashion efficiently. Most of the street fashion works now are provided to some popular fashion online websites in China, such as StreetChic.cn, where the styles are divided into categories (Local, Western, Korean and Japanese, etc.).
The rising of Fashion culture in Asian-Pacific area
Speaking of luxury labels, most of the western luxury brands might comes into mind immediately for most of people. As a matter of fact, going global has becoming a trend for most of the luxury brands in order for them to expand their markets. However, most of the brands that originated from Asia area have not being able to catch up the steps.Joseph Quartana, former buyer at Seven New York and the creative director of contemporary e-trailer Inverted Edge. He has came up with a conclusion that the reason Asian fashion industry is not yet successfully connected to Western audiences is because of stereotype of Asia - a giant manufacturing center for cheap production. According to Euromonitor International, the Asia-Pacific region will see apparel sales grow by $175 billion over the next five years, with China alone accounting for 77 percent of the total expansion and set to overtake the US as the world’s largest apparel market by 2017. As this happens, make no mistake, the new spending power, rising self-awareness and increasing sophistication of the Asian consumer will create new demand for unique and innovative fashion “for us, by us .”In fact, in the Chinese fashion mainstream, domestic brands have been looked down as cheap and low-quality, meanwhile, Western luxury labels open stores nearly every big city. The chief executive from Marc Jacobs*, Bertrand Stalla-Bourdilon revealed his thought about Chinese potential market once when he had an interview with South China Morning Post “...the chase now is more about lifestyle, social status and how brand can fit them. it’s not just about a logo any more. However, as the luxury goods sector has gotten matured. “What matters now is style—and it matters a whole lot more than you might think. Unlike U.S. and other places, modern Chinese fashion trend are followed by bevy of local actresses, models and retailers. Especially when Weibo took over Chinese social network during 2011.
The rising stars - NEW Asian faces
Apparel designers
1. Phillip Lim
2. Kenzo Takada
3. Alexander Wang
4. Jason Wu
Models
As more of the Asian faces are appealing on the runway show and magaznie ads,People who now criticizing the model industry. "A new crop of Asian models from China, South Korea and Japan is redefinding traditional concepts of beauty." According to Vogue, a well recognized Fashion Magazine .
1. Sui He
2. Liu Wen
3. KiKo Mizuhara
4. Fei Fei Sun
6. Du Juan
Major takeover(New Threat for Fashion)
TaoBao
Although many of the luxury brands are having their boutique opened in China. The online shopping trend also got hotter. The majority E-shop site in China is called TaoBao. TaoBao aimed to be an E-store that has anything you needed. Soon, lowest price products and fast shipping procedure nationally made TaoBao became the biggest E-store in China within a few years. In contrast with international high end brands, Chinese are in favorite with E-store like Taobao [http://www.ft.com/cms/s/2/d79bbd6a-864a-11e2-ad73-00144feabdc0.html#axzz2miAHwXzk .]
ShanZhai
Speaking of the E-store. Shanzhai products are also endangering of those foreign brands in China. ShanZhai refers to products that are lookalikes, low-quality or improved goods as well as those done in parody.
Additional Links
1. Modern Chinese Pop Culture
2. Design China
3. Asian Models All the Rage in Fashion World

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