EPOP stands for Electronic Point of Purchase. ZBD Displays Ltd have created the EPOP systems for many companies, including Tesco.
As of October 2005, Tesco in South Wigston, Leicestershire have been testing the scheme on their delicatessen counter. The scheme was deemed successful and in December 2006, ZBD Displays Ltd. announced that their partnership would continue with a second set of EPOP systems in Tesco's High Wycombe store.
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