Entertunity Entertunity is a term derived from the words entertainment and opportunity, and is used in the sports, media and entertainment industry to denote ceasing new ventures through strategic opportunity management. Comparison with other Industry Terms Entertunity should be differentiated from other forms of business development, in that it creates precedents and explores new linkages and opportunities within the sports, media and entertainment industries, between these industries, as well as with other industries. In so doing, strategic entertunity management brings sports, media and entertainment to a different level of marketing and profitable investment opportunities.
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