Engaging Key Assets

The Engaging Key Assets, is a leadership theory developed by Eka Academy.
The fundamental underpinning of the Engaging Key Assets leadership theory is that true leadership emerges only when the leader engage their key assets - which in many cases would be their own followers. Unless those followers are engaged, mere guidance or being a role model may not be of much significance.

The Hersey-Blanchard Situational Leadership Model rests on two fundamental concepts; individual or group's maturity level and the leader's ability to engage the followers.
Leadership styles
Engaging Key Assets is based on the situational leadership theory developed by Hersey and Blanchard. However, along with the four behavior types, one more, the S5 or "Engaging" is added. Thus in additional to the amount of Task Behavior and Relationship Behavior that the leader provides to their followers, they would also have to Engage their followers.
* S1: Telling - is characterized by one-way communication in which the leader defines the roles of the individual or group and provides the what, how, why, when and where to do the task;
* S2: Selling - while the leader is still providing the direction, he or she is now using two-way communication and providing the socio-emotional support that will allow the individual or group being influenced to buy into the process;
* S3: Participating - this is how shared decision-making about aspects of how the task is accomplished and the leader is providing less task behaviours while maintaining high relationship behavior;
* S4: Delegating - the leader is still involved in decisions; however, the process and responsibility has been passed to the individual or group. The leader stays involved to monitor progress.
* S5: Engaging - the leader slowly withdraws from active decision making process, but however is still active in engaging his followers to arrive at a decision.
Of these, no one style is considered optimal for all leaders to use all the time. Effective leaders need to be flexible, and must adapt themselves according to the situation.

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