DirectSmile DirectSmile, formerly newsign advertiser, is a German software company with its head office in Berlin. It was founded in 1997 by Christoph Clermont and Christoph Schacht, the inventors of image personalization. Today, DirectSmile is one of the world's leading suppliers of software for image personalization and variable data printing. Image personalization allows for the targeted, high efficient and emotional addressing of customers in dialog marketing. The developed DirectSmile technology for image personalization establishes many possibilities for creative designs with variable contents. The different software solutions are scalable for any production volume; furthermore, they are suitable for the output on all digital printing systems as well as for e-mails, MMS or websites. Awards 2011 GWA Production Award For its database driven Crossmedia Solution. GWA is the top german marketing agency council. 2011 Again awarded as the Best Variable Data Printing Product and Versioning by the 2008 Awarded as the Best Variable Data Printing Product of the Year 2008 by the 2005 Winner of the Mailingtage Award for a T-Online B2B customer loyalty campaign 2004 DirectSmile wins the Innovation Award of the German Printing Industry at drupa 2003 Deutscher Direktmarketing Verband (DDV) Mailing Award for a customer loyalty campaign of M-real 2002 Winner of Deutsche Post Mailing Award for an image personalized campaign
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