Dida Sportswear is an Indian sports apparel company which was established in 2001 and is currently based in Delhi, India. Dida Sportswear was the co-sponsors of the 2012 Indian Olympic Team. They won the Olympics contract from the Indian Olympic Association (IOA) for Rs 50 lakh. Prior to that they supplied gear for the National Atya Patya Championship, National Floorball Championship, and the National Tug-of-War Championship. 5-time World Boxing champion, MC Mary Kom is the official brand ambassador of Dida Sportswear". The Indian clothing brand is also the official kit manufacturers of Indian Super League side named FC Pune City.
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