Diana Schweinbeck

Diana Sahar Schweinbeck (born June 23, 1990) is an American publicist, talent manager and chief marketing officer.
She is best known for being the Director of Marketing for rights management company & record label Cinq Music Group.
Career
Diana Schweinbeck was born in Philadelphia, Pennsylvania. In 2008 after graduating from Milton High School in Alpharetta, GA, Schweinbeck moved to Atlanta, Georgia to attend Georgia State University. After attending college, Schweinbeck founded the artist management company called Schweinbeck LLC. The company has managed music artists such as Rich The Kid, and currently Paxquiao, Damar Jackson, and Sy Ari Da Kid. Schweinbeck received local attention in Atlanta hosting events and showcasing music artists in the Atlanta music scene. In 2016, she received media attention for bringing music acts such as Project Pat, Sosamann, and OJ Da Juiceman to the A3C Festival & Conference in Atlanta, GA.
In August 2019, Schweinbeck moved to Los Angeles, California to manage the marketing & brand awareness divisions at Cinq Music Group.
Before joining Cinq Music Group, Diana initiated her own branding and management company, Schweinbeck, LLC in 2012, where she hosts monthly industry mixers and offers branding and management to new artists. She currently acts as the manager to rising acts Sy Ari Da Kid, Damar Jackson, and Paxquiao. Her skill set has connected the artists she works with to their growing fanbase with touring, publicity, and more. After spending nearly a decade building up her own brand, Diana has gained a deep understanding of the importance of relationships and has been able to expand her industry mixers from Atlanta to Los Angeles. Past performers and special guests have included Rich The Kid, Sy Ari Da Kid, Scotty ATL, Da Baby, J.I.D., K Camp, OG Maco, Grammy-nominated rap group EarthGang, Gangsta Boo, Algee Smith (Euphoria, HBO), and many more.

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