DemandTec

In July 2019, DemandTec parent company Acoustic was formed as an independent enterprise marketing and cloud company as a result of Centerbridge Partners' acquisition of IBM assets and team members formerly in IBM's Marketing Cloud group.
In August 2007, the company priced its initial public offering at $11 per share.
Acquisitions
In December 2011 it was announced that IBM had intent to purchase DemandTec; the deal closed in February 2012.
As a standalone company, prior to being acquired by IBM, the following acquisitions were made by DemandTec:
*TradePoint Solutions (November, 2006)
*Connect3 Systems, Inc. (February, 2009)
*Acquired substantially all of the assets of Applied Intelligence Solutions, LLC (January, 2011)
*M-Factor, Inc. (March, 2011)
 
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