Dal Food

DAL Food Industries is the largest and most diverse food company in Sudan, focused on providing affordable, basic, staple foods and drinks for mass consumption. The company is an integration of a number of DAL Group divisions that have come together to form an agri-food organisation.
DAL Food is guided by commitment to providing products that improve daily life for millions of Sudanese people through focusing on traditional dishes, nutritional quality, product safety and reliability, affordability and widespread availability.
With a workforce of around 4,000 people and with a wide distribution networks reaching all across Khartoum and Upcountry, it also have a wide range of international offices and representations in countries like UAE, KSA, Malaysia, China, Chad, Ethiopia and South Sudan. This helps in serving its strategic ambition of leveraging its scale and capabilities to build a significant presence in chosen neighbouring countries.
History
It all started when DAL Agriculture was established in 1984. DAL Agriculture is one of the bedrocks of DAL Group, supplying and sourcing much of the raw material for DAL Food from alfalfa and wheat to milk.
In 1996 Sayga Investment Company was established and has grown since then to become the foremost flour milling and packaging company in Sudan, with a leading position in the supply of flour to bakeries and a dominant position in supplying packaged flour, sorghum and pasta to consumers.
In 1997 DAL Dairy Factory was established to pioneer the provision of pasteurised fresh milk and UHT (Ultra Heat Treated) milk in Sudan, and is now the leading dairy company in the country.
DAL Food Industries was then set up in 2002 to produce, pack and distribute Coca-Cola products. It also incorporates the leading water brand Safia, and an array of fruit juices.
In December 2013, the four DAL Group companies operating in agriculture, dairy, flour and grains, and beverages were brought together into one operating structure to create the agri-food company DAL Food with the vision of becoming the biggest provider of basic staple food and drinks in Sudan.
DAL Food product portfolio offers a wide variety of brands; Sayga, Zadna, Nobo, Milli, Safia, Rio, Bibo, Capo and many others...
Corporate Social Responsibilty
Sayga's CSR program focuses on health and nutrition, environmental stewardship and national capacity building. One of its most noteworthy projects is the Baking Development Center. This program offers training cources in culinary arts, baking, technical business support and basic management, free of charge. Over the years, this fascinating initiative has created a multiplier effect to alleviate malnutrition at a country-wide scale. Firstly, compared to a simple food dole out, this program focuses on increasing the national food production capacity. Secondly, by reaching out to different societal groups such as professionals and housewives, BDC also widens the distribution channels of food. Finally, BDC contributes to the overall human development, improves the employment market, and stimulates the national economy. Sayga understands the critical role of partnerships to proliferate a CSR culture in Sudan. One of its major challenges is to redefine a predominant mindset that CSR is just about advertising and promotions.
Awards
* Arabia Corporate Social Responsibility Award On 2010
* International Business Awards: Best Communications Campaign for the Middle East and Africa 2008
* Lloyd’s Register of Quality Assurance ISO 9001 - Arab Social Responsibility Pioneer Award

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