|
Cross platform promotion
|
|
Cross Platform Promotion or CPP refers to the effective utilization of all social media platforms, such as Twitter, Facebook and LinkedIn in an holistic manner sharing content across platforms to provide a cohesive brand message. CPP "defines the synergetic partnership between social media platforms to bring about the greatest content exposure", as coined in authors Sarah-Jayne Gratton and Dean Anthony Gratton's 2011 bestselling book, Zero to 100,000: Social Media Tips and Tricks for Small Businesses. CPP is often performed using software applications such as TweetDeck and HootSuite, which allow the user to submit content to all their chosen social platforms under one application ‘roof’, thereby maximizing Return on Investment (ROI) and time spent on social media activities. CPP Applications * TweetDeck * HootSuite |
| < Prev | Next > |
|---|
Main Menu
| Home |
| Articles |
| Search |
| Submit Article |
| Contact Us |
| Donate to Wikibin |
