Craig Keeland

Craig Keeland (born July 8, 1954) is an entrepreneur and owner and president of multiple companies, including: Liberty Franklin Pharmaceuticals, Trinity Nutriceuticals, and Doctor's Wellness Solutions.
Biography
Keeland’s family “goes back five generations in Texas.” He was born in Dallas, Texas in 1954 and has been described as a "lifelong resident of Dallas and Plano." He graduated from Highland Park High School in 1973 and attended Southern Methodist University, where he graduated with a Bachelor’s degree in business administration. He went to graduate school at Wharton School of Business, graduating with his MBA in 1979.
He has stated that he considers Dodie Osteen, mother of Joel Osteen, to be his adopted mother. He formerly resided in Frisco, Texas and currently resides in Plano, Texas.
He was appointed by Texas Governor Rick Perry to the Governor’s Fitness Council in 2009.
Business Career
Keeland founded Youngevity, a Dallas-based company selling anti-aging health products, in the early 1990s. Hesold Youngevity in 2006.
Keeland is President and founder of CK Holdings, The product was endorsed in a booklet called “Restore Your Body with Whole Food,” by Dr. Richard G. Cutler, a researcher at the National Institute of Aging and the National Institutes of Health.
Trinity Nutriceuticals sells a product called Fruit of the Spirit in the United States through Christian television and radio. It consists of an anti-oxidant puree made from Mediterranean fruits and minerals from the Dead Sea. Part of the Andes Children’s Foundation is Mission: Vilcabamba, which takes professionals on three week trips to Vilcabamba to teach the students in their areas of expertise. Through 2013, there have been 6 mission trips to Vilcabamba successfully visiting and supporting 13 schools in the area.
He promotes Honor Flight DFW, a project that flies World War II veterans from North Texas to Washington D.C. to see the National World War II Memorial. In 2012, Keeland donated $10,000 to the program. Each $1,000 donation to Honor Flight DFW covers the cost of taking one veteran to visit their memorial in Washington, D.C.<ref name=Honor />

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