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Content Relations
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Content relations is the practice of transforming corporate copy, entrepreneurial branding and messages into cohesive and unified stories that align across earned, owned and paid media. The practice of content relations is considered to be an evolution of where public relations previously left a gap. As more niche targeting of audiences occurs and multiple media silos are crossed by a variety of agency types, content relations provides a more cohesive platform for multiple formats of messages based on the content itself and its targeting across owned, earned and paid. With its basis in content creation, social media, media relations and advertising, content relations strives to present a unified way to move past a fragmented media paradigm. History — With the evolution of the digital ecosystem, the efforts for consumer, political and business marketing and communications efforts drastically changed across all industries and sectors. With novel social media platforms, branded entertainment, branded journalism, native advertising and multiple delivery platforms in place, numerous calls to action across for-profit and nonprofit organizations to rebrand and rename public relations took shape. In an attempt to eliminate the term public relations, several firms and organizations, from international firms to smaller boutiques followed the suit of the first responder Emerging Insider , and all initiated a movement to reimagine and redefine the communications industry starting with title. 
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