P2pr

P2PR stands for Peer-2-Peer-Relations. It was first coined on David Cushman's Faster Future blog between the author and his community when trying to redefine the practice of PR (public relations) within social media.
The term has come to be a common reference for the evolution of, and not to be confused with, online pr. Generally the practice of PR professionals whether an agency or in-house resource.
The term was further defined by Jamie Burke on a posting in a Ning Community setup specifically to further P2PR discussion as highlighted below:
Including;
a) the use of social media to communicate with your consumer on an individual, group or mass level for the purpose of PR activity.
b) It can include the assessment and management of relations within peer-to-peer environments
Services Include:
-Viral Marketing (not just video)
-Community Outreach / Influencer Outreach (bloggers / group admins)
-Branded Channels / Groups (Facebook, Myspace, Bebo etc.)
-Community Toolkits (so communities can make themselves)
-Online Brand Audit
-Social Media Reputation Management
-Social Media Optimization (Making things sharable)
-SMO Press Release
-SMO Media Press Centre

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