Coerver Method

Coerver Method, or the Coerver Coaching Technique, is a global football coaching programme inspired by the teachings of legendry Dutch coach Wiel Coerver, and created in 1984 by Alfred Galustian and former Chelsea player, Charlie Cooke. The method has evolved as Alfred and Charlie have used it across the globe, resulting in a grass roots and elite teaching method incorporating best practice from around the world. Arjen Robben is one of the best advocates of this practice in European football today.
Wiel Coerver, the Dutch coach of the 1970s, analysed videotapes of successful players including Pelé, and stated that excellent play is not just inborn, but also teachable. The technique develops from the basics of ball mastery to a tactically driven group attack, including elements like 'Receiving and Passing', '1 on 1 moves', 'Speed' and 'Lethal Finishing'. 1 on 1 moves from the Coerver Method are generically known as "Coerver moves." Examples include the scissors, double scissors, Rivelino move or step over, Matthews move, Puskás move or v-move, Maradona move or 360, Cruyff move, Scotch move, and Elastico. These moves are used to provide misdirection to get the defender to lean in one direction, so that you can dribble past him. Many of these moves can be seen at.
The central theme of all Coerver Coaching concentrates on the improvement of both individual skills and small team group play, especially in the 6 - 14 age group. The game is divided into a series of movements and plays involving a small number of players (1 on 1, 2 on 2, 3 on 3 etc.) in different parts of the field. It is when they are linked together, or broken up defensively, that these small group plays make up a game of football. The method focuses on individual development, alone and in small team play. The curriculum is delivered through the "Pyramid of Player Development".
Wiel Coerver
Wiel Coerver spent more than 25 years as a professional player and champion coach in the Netherlands. In 1974 he coached Feyenoord to the UEFA cup championship. He was also Head Coach of the Indonesian National Team and has served as technical advisor to the Swedish, Dutch, English and other national federations. Some of the young players he developed now play for top European clubs.
Alfred Galustian
Alfred Galustian is the International Director of Coerver Coaching.
He worked for many years with Wiel Coerver and in 1985 was asked by Wiel to head up Coerver internationally. He has since been responsible for establishing Coerver Coaching WorldWide.
International
United States
Coerver USA is headed by Charlie Cooke, who played for Aberdeen, Dundee, Chelsea and Crystal Palace before ending his career in the United States.
Japan
Coerver Coaching was introduced into Japan by American Tom Byer who brought Alfred Galustian to Japan in 1993. The Coerver program was first licensed to Kix International a subsidiary of Fuji Project in 1993. By 2009, Coerver Coaching Japan has grown into one of the largest grassroots football organizations in the country with over 160 full time coaches, close to 90 soccer schools all over Japan, 10 summer and spring residential soccer camps, 8 Coerver Football Parks and numerous events, clinics and tournaments all year round.
Tom Byer directed the program from 1993 to 2008 and was honored by adidas International with a Golden Boot in 1997, which he received in Marseille France. The Golden Boot Award was given in recognition of Tom's contribution in bringing Coerver Coaching to Asia. Having conducted over 1,000 Coerver Coaching Clinics throughout Japan. Tom was also casted in the popular television show for Kids, Ohausta, which was pivotal in establishing the Coerver Brand. Coerver Coaching Co-Founder and International Director, Alfred Galustian, was instrumental in the start up and development of the Coerver Coaching Japan program by spending close to half of the year, every year, in Japan.
As of 2009, Coerver Coaching Japan has an enrollment of approximately 15,000 kids aged 5-15. It has graduated approximately 500 kids into J-League club systems and several national team players and captains.
Singapore
Coerver Coaching Singapore is headed by its Director, Jimmy Beh. After completing his coaching licences in Singapore, Jimmy Beh was trained under the tutelage of Coerver Coaching International Director, Alfred Galustian. He followed Alfred to Coerver Coaching centres all over the world to be schooled and taught the Coerver Methodology. As of September 2007, Coerver Coaching Singapore has moved to the Tampines SAFRA Clubhouse.

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