Coalition Fight Music

Coalition Fight Music is a indie music group that composes and produces a broad variety of music with heavy involvement in the Mixed Martial Arts community along with several charitable organizations. CFM's sound is a mixture of styles that include Alternative rock, Hip hop, Dubstep and House music. The group is an Official Co-Sponsor of UCMMA, which was formerly known as Cage Rage. Terms of the partnership include the CFM "Bird" logo being prominently displayed on the UCMMA cage canvas
Business partnerships and sponsoring
Coalition Fight Music is made up of creator & producer Tony Savo aka "statecyde" and Northern Californian rap group "The Relles" (Unlabeld and Dolla Bill). CFM increased its brand awareness when they sponsored professional fighters.
In 2011 CFM became the first indie music group to sponsor hi-profile athletes in the
UFC. CFM has sponsored former Strikeforce Welterweight Champion Jake Shields, Nick Diaz Nate Diaz and former UFC Lightweight Champion Jens Pulver.
Additionally, CFM has used their unique blend of musical influences which has garnered great attention in the UK as one of UK's premier DJs Charlie Sloth from BBC radio has added CFM to his playlist
CFM's presence in the UK marketplace is attributable to their contributions to Wartime TV plus creating the first ever MMA music video, "Will 2 Live." They were also the first band to successfully sponsor an English fighter, Nick "The Headhunter" Chapman, though music sales and provide live performances for MMA promotions. Recently, CFM announced their brand of urban dubstep as the new sound of the sport and released "Ultimate Challenge" the official theme of Europe's leading promotion: UCMMA
In Social Media
With a few songs already released, CFM moved onto the next stage of promoting their work not only by disseminating their music but also by being memorable as individuals. Savo came up with a humorous skit that has developed into what is known by MMA enthusiasts, most visibly on character restricted media such as Twitter, as "WWYD" or "What would you do?" and sometimes "NOTBP" or "None other than Phil Baroni." The original skit was played on MMAScraps but subsequently posted in several industry hot spots, and follows the general formula beginning with the phrase, "what would you do....." followed by a hypothetical situation putting the questioned in a humorous but vulnerable position (such as needing a towel after taking a shower) with the punchline being an awkward situation made even more awkward by the sudden and unexpected presence of ("standing there handing you a towel is") "none other than Phil Baroni"
Preceding UFC 125, Tony Savo launched a successful online campaign to "Get Phil on TV" through the use of Twitter and Youtube which caught the attention of Dana White and prompted him to get certain preliminary fights on the ION network. White announced on Dec 28, 2010 that he "Got the prelims on the ION network in over 100 million homes and got you 3 fights including the Phil Baroni fight you have been terrorizing me about!"
Notable MMA radio shows who regularly featured Coalition Fight Music in addition to MMAScraps Radio include ESPN 97.5 In the Cage hosted by Tapout Magazine's Adam Villarreal, Fist-ta-Cuffs radio, MMAGospel radio, and MMABeatdown.
Fight Music Stylings
The originators of "Fight Music",
The group works with California Against Slavery to help raise awareness for a cause which fights for stricter legislation to protect children from human trafficking for sexual exploitation. CFM has brought together numerous high profile MMA personalities and business to join them in the fight against human trafficking including Kung Fu Factory, the creators of Supremacy MMA, Phil Baroni and Michele Gutierrez.

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