Overview Circle Research is a B2B market research company based in London. Marketing Week has identified them as one of the UK’s 50 largest research agencies and they were named 'Best Market Research Agency' in the 2012 RAR Awards. History and notable developments The company was founded in 2006 by Andrew Dalglish, Beth Pearson and Victoria Tiller, all former employees of WPP. Dalglish and Pearson now act as joint Managing Directors. In 2007 David Willan, co-founder of the UK’s largest B2B research agency BPRI (now part of Millward Brown), was appointed Chairman and has remained in this post since. In 2013 the company became an affiliate member of the BBN Network. Not-for-profit work Alongside commercial work for clients like Farnell element14, Ericsson and Randstad, Circle Research has published a number not-for-profit and public benefit studies. These include ‘People or Profits’ (a report on business volunteering in association with charity partners Heart of the City and Involve), ‘The B2B Barometer’ (a study of trends in B2B marketing in association with the Institute of Direct and Digital Marketing and the Business Marketing Collective) and ‘SMEs and Competitiveness in the Digital Age’ (a study of how small businesses are using technology for the EU40 group of MEPs, supported by Vodafone)
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