Chris Wilson (pollster)

Chris Wilson (born October 24, 1968 in Lawton, Oklahoma) is a Republican American pollster and political strategist. Wilson served as Executive Director of the Republican Party of Texas when President George W. Bush was governor, working directly for Karl Rove, and following Karen Hughes when she left the Party to join the campaign.
Education
Wilson received a B.A. in Letters from the University of Oklahoma in Norman, Oklahoma.
Public opinion research
Wilson served as Global Director of Research for Weber Shandwick from 1999 - 2001. He started his own firm, WPA Intelligence, in 1998.
Wilson is a former instructor on public policy research at the Kennedy School of Government at Harvard University. He remains a lecturer on research, strategy and national trends.
Wilson splits his time between Oklahoma City, Oklahoma and Washington D.C.
WPA Intelligence
Wilson is CEO of WPA Intelligence, a provider of polling, analytics and technology. Wilson has worked with Fortune 500 companies, influential associations, foundations, and has played a role in every election since 1994.
As the Director of Research, Analytics and Digital Strategy for the 2016 Ted Cruz presidential campaign, Wilson used an individual approach to reaching voters and predicting behavior based on ideology, personality and important issues. For this, he was widely recognized for playing a key role in Cruz’s triumph in Iowa and helping direct Cruz to finishing second in the GOP primary.
During the 2018 cycle, WPA provided data analytics for races at the state and federal level across the country, including the campaigns of Ted Cruz and Greg Abbott in Texas, Brian Kemp in Georgia, Kevin Cramer in North Dakota, Kevin Stitt in Oklahoma, Ann Wagner in Missouri, as well as Martha McSally in Arizona, and Adam Laxalt in Nevada.
Wilson's work has been published by the Wall Street Journal, Politico, and Campaigns & Elections.
Ted Cruz 2016 presidential campaign
As the Director of Research, Analytics and Digital Strategy for the 2016 Ted Cruz presidential campaign, Wilson has been credited for playing a key role in Cruz's Iowa Caucus victory. Wilson used an approach to reaching voters and predicting behavior based on ideological segments, personality types and the issues important to them. According to Wilson, this individualized approach allowed the campaign to "communicate directly to the individual about the issues they care about, making the choosing of a candidate an easier process for the voter."
The Cruz campaign aimed to "run the most data-driven campaign in the history of politics". The extensive data operation designed by Wilson can be seen in the John Stossel segment titled "Tech Revolution."

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