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Chip Shop Awards
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About The Chip Shop Awards is an international design and advertising awards scheme that seeks to recognize work that would either be banned from or unlikely to succeed in more mainstream creative awards schemes. Its categories include “Best Use of Bad Taste”, “Best Work for a Client You Haven’t A Hope of Winning” and “Best Work for a Relative or Friend”. Unlike most other creative industry award schemes the Chip Shop Awards does not require work to have been commissioned or published. This enables entrants to submit creative ideas that have been rejected or which relate to clients or brands for which they do not work. It aims to give young or unknown entrants a chance of valuable exposure and experienced entrants the chance to show what they would do if they could work without commercial constraints. In 2008 the awards where chaired by Michael Wolff - co-founder of Wolff Olins and, more recently founder, of Michael Wolff & Company. Of the event he said: “These awards are about injecting some humour and disrespect into an industry that has the potential to be too elitist, too focused on celebrity.” Origins The term ‘Chip Shop Advertising’ originates from the 1980s and describes creative work which is more about earning plaudits for a creative team than generating business for a client. The genre is believed to have been initiated by two jobless creatives - Andy Cheetham and Tony Vesey - who were looking for a way to get themselves noticed within the advertising industry. High profile creative awards such as D&AD are an effective way of doing this but they require entrants to have clients and completed commissioned work. Cheetham and Vesey lacked both of these. They overcame this by creating and self-funding a campaign for a North Wales fish and chip shop called Barnacles which was run by Andy Cheetham's mother. The campaign ran in newspapers, on posters and on buses. The work was reported to have little effect on sales at the fish and chip shop but it won a number of awards in schemes including the Roses Awards, the Campaign Magazine Awards and the D&AD Awards. Andy Cheetham subsequently became a successful creative director within the advertising industry, building his own agency before selling it to JWT (formerly J. Walter Thompson). The success of the Barnacles campaign encouraged other individuals and agencies to follow a similar strategy. The self-initiation of campaigns in order to gain creative freedom with the aim of winning high-profile awards became known as Chip Shop Advertising. Major awards schemes created new rules to prevent ‘scam’ advertising being entered with the aim that only ‘genuine’ campaigns should win awards. The Chip Shop Awards was created as a response to this tightening of rules. The event now attracts entries from Europe, the USA, Australia as well as the United Kingdom. 
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