Buysellads

BuySellAds is a privately held online advertising network company based in Cambridge, Massachusetts. It was founded by Todd Garland in February / March 2008. Prior to founding BuySellAds, Todd was a Lead Designer & SEO Specialist at HubSpot. The company's service helps online Advertisers and website electronic publishers buy and sell ads better. In less than 3 years the company managed to build a strong reputation among the web design and development vertical and at the beginning of 2011 the company's inventory counts around 3,000 successful publishers selling ads and 2,000+ quality advertisers who use BSA to target the audiences that are right for their brand.Also something that is notable is that this company has also been featured in Alexa rank list at 1038 rank.
History
BSA started in March 2008. Founder and CEO, Todd Garland, was working as both a publisher and advertiser. As a publisher, he was charging advertisers a fixed monthly rate to advertise on his websites. As an advertiser, he was buying ads to promote the websites. But he found the whole process pretty frustrating. As a publisher, he would forget when he had to put up and take down online advertising banners. He also found that managing the ads was time-consuming and would eat into his work as a publisher. As an advertiser, he faced similar challenges finding ad space all by himself, keeping track of his ads and the websites where they appeared. This cut into his other marketing efforts. Todd created BuySellAds to solve these problems for other publishers and advertisers.Also an article on the huge success of BuySellAds has been published in "Inspired Mag".
BuySellAds Network
BuySellAds provides advertising to many high-traffic blogs, including Behance, FreshBooks, Wix.com, Fotolia, MOO, Shutterstock,Tuts+ Network,Vecteezy,CSS Tricks,Webdesigner Depot,The Next Web and recently also introduced a Mac Application .
BuySellAds Model
BuySellAds has thousands of advertisers actively buying ads in the BSA network each month. After a publisher is accepted into the network the site will automatically apear in the inventory and will you be able to sell ads more efficciently and to tap into their existing pool of advertisers and has asynchronous, non-blocking ad code. BSA is charging a flat 25% for the ads sold.Also there has been an interview with the founder,Todd Garland on "Mixergy" in which he shares this venture that he took up and on how it can help a common web guy to sell/buy ads in an easy way.
Awards
*Winner Of Audience Choice award
*Finalist in the MITX Technology Awards
Criticism
BuySellAds was criticized by some publishers for not accepting their websites or blogs because they don't have enough internet traffic,While others are not satisfied by the fact that BSA retains a 25% cut from the total earnings from banners in exchange of their service.

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