Broadvision Perspectives

Broadvision Perspectives India Pvt. Ltd., founded in 2008, is a strategic consulting company based out of Bangalore, India, that advises clients in the areas of Brand Strategy, Employer Branding, Brand Research, Package Design, Brand Promotions and allied People Advisory Services. Studio56, a design, animation and VFX studio, is a subsidiary of Broadvision Perspectives.
Among Broadvision Perspectives’ clients have been the Tata Group, the Tata Administrative Services (TAS) (work done by the founder before establishing Broadvision Perspectives), the Mahindra Group and Procter & Gamble (P&G).
About the Founder
Sriram Chandrasekaran is the Chief Executive Officer and one of the founders of Broadvision Perspectives. Sriram graduated from BITS Pilani and did his MBA from Indian Institute of Management, Lucknow.
He started his career with HCL Hewlett Packard and then became a part of the Tata Administrative Services (TAS) of the Tata Group, where he rotated within the Group and worked with the Taj Group of Hotels, Tata Sons and Tata Motors. He then joined Microsoft Corporation before setting up Broadvision Perspectives.
Sriram is also the founder of Studio56 and serves as an Independent Director on the Board of Inwinex Pharmaceuticals Ltd., a BSE listed Food Products Company based in Hyderabad.
Projects
Mahindra Group - The War Room (TWR)
A dipstick survey by Broadvision in 2008 showed how Brand Mahindra was still perceived as an old world company. In order to change the employer brand image of the Mahindra Group from just a tractor/jeep company to a modern company, the methods of talent attraction needed to be improved. To facilitate this Broadvision started a case study based competition called “The War Room” in that resulted in the Mahindra Group rising from no. 67 in the ACNielsen Campus Track B-School Report 2007 to no. 12 in 2010. The initiative is rolled out to the top 17 B-schools of India. The finalists get to present their ideas in front of Anand Mahindra and other Mahindra group CEO’s. The winners' trophy for this competition is called the Brahmastra trophy.
The Mahindra Group Management Cadre (GMC)
Along with “The War Room”, a uniform induction program called the Group Management Cadre was also designed to facilitate employee retention for the Mahindra Group. The program was formulated using insights from prior industry experience and the analysis of the 2007 Campus Track reports by ACNielsen. It resulted in improving the Mahindra Group's rating in the Campus Track report the following years.
The Mahindra Graduate Engineer Trainee (GET)
Along with “The War Room” and the GMC, Broadvision also helped re-design a program called the Graduate Engineer Trainee program, to improve their employer brand image in T-Schools, which has now been re-christened as “Igniters”. The changed employment proposition was communicated by conducting quizzes, paper presentations across various engineering colleges in India including the Indian Institute of Technology (IITs) and National Institute of Technology (NITs). The Mahindra Group rank improved from no. 47 in 2008 to no. 14 in 2009 in the ACNielsen Campus Track T-School Report.
Mahindra Rise
In an attempt to unify various businesses that share the Mahindra brand across geographies and add value to their products and services, the Mahindra Group repositioned themselves as “Mahindra Rise” in 2011. Brand repositioning and image building was carried out by Broadvision Perspectives by conducting dipstick researches and in-depth interviews within the industry and company.
Proctor and Gamble (P&G) The Dream Team
Procter & Gamble (P&G) dominates as the world’s leading FMCG company. They needed new ways to attract talent, and did so by partnering with Broadvision Perspectives and initiating a new B-School event called “The Dream Team”. The competition was organised for the top 9 B-schools across the country.
(Disclaimer - The ACNielsen Campus Track B-School and T-School Reports are not publicly available and have to be purchased from the company.)
Culture
Broadvision Perspectives is founded on the principles of Responsible Capitalism. The organization supports The Art of Living Foundation and their practices.

Main Menu

See Also

Main Menu