Brenda tan sock hua

Brenda Tan Sock Hua, born May 19, 1979, is a business coach and entrepreneur living in
Singapore and expert on team management, leadership and organizational culture, and
development. Brenda Tan was cited by PM Lee Hsien Loong in his National Day Rally 2008 as
a young Singaporean whose life exemplifies the Singapore story.
Youth and Education
Brenda Tan Sock Hua was born in Singapore. In her own account, Brenda Tan was "just not
academically inclined." She was enrolled in St Theresa’s Convent for 10 years, and continued
her tertiary education at the Institute of Technical Education (ITE) (Clementi), where she
graduated with a certificate in business and accounting, going on to qualify for her business
course of choice at Ngee Ann Polytechnic in 1999.
Early life and Career
Upon graduation, Brenda joined Citibank Singapore as a telesales officer in 2002 and in
6 months, was promoted to Sales Supervisor managing a team of around 15 staff. Her
responsibilities then included coaching and motivating her staff and tracking their productivity.
With swift promotions over the years, she was given the opportunity to build a telesales
department from scratch to a muilti-million dollar business. Brenda was also instrumental in
supporting the independent business into a subsidiary of Citigroup in Malaysia. Her extensive
career included active roles in the implementation of reorganizing changes, cross cultural
management, outsourcing, sales and marketing, team and call centre management and training.
With more than 80 staff under Brenda, her strong leadership and team management skills won
her a prestigious CBM Supervisory Award as Unit Manager in 2007.
Despite the travelling and work between Malaysia and Singapore, Brenda’s determination had
her completed her degree in Bachelors of Science in Business Studies with National University
of Ireland.
After more than 3 years in Malaysia, Brenda returned to Singapore to manage the strategic
alliances and acquisition marketing for the affluent segment - Citigold and Citigold Private
Client.
Even during those times in the corporate world, Brenda knew she had more to give. Having
been blessed with the help of couple of great mentors in her life and career that has accelerated
her learning and growth, she decided to move into business coaching with ActionCOACH.
Brenda began her journey as a business coach in 2010 in Las Vegas, Nevada where the
ActionCOACH Global Office is based. Here she spent a period of time training with other new
business coaches from around the world, taught by the world’ top 5 millionaire coaches. They
learned the ins and outs of ActionCOACH, how to run a business the ActionCOACH way,
branding, systems and techniques, as well as how to apply their knowledge to any business
and much more. Brenda is passionate about motivation, training, personal development and
transforming lives for the better. Her mission is to help individuals be better than who they think
they are.
Awards and Accolades
In Citibank, her strong leadership and team management skills won her a prestigious CBM
Supervisory Award as Unit Manager in 2007. She was also awarded for outstanding contribution
to overall revenue growth, when she accelerated the team’s performance in exceeding planned
targets. Other awards include Asia Pacific Champions Forum Sales Achiever and record credit
card cross-sell and product launches.
For her personal triumph, Brenda was one of three people given special mention by Singapore’s
Prime Minister Lee Hsien Loong at his National Day Rally on Aug 18. In citing her achievements
to the nation, Mr Lee noted that her life exemplified the Singapore story, being testament to the
opportunities given to Singaporeans who have the drive to better their lives.
For certainly, what Brenda may have lacked in academic pedigree in her early years -
considered de rigueur by most for career success - she has more than made up for in derring-
do.
Personal Beliefs
Being dynamic, confident and driven to succeed in life, Brenda believe in 3 major investments,
namely reading self-improvement books, attending courses and having a good coach. She have
multiple coaches for my business, fitness and personal interests such as competitive ballroom
dancing and meditation.

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