Bluebell Group

The Bluebell Group is a global importer, agency and distributor of exclusive lifestyle products, managing a portfolio of fashion, accessories, perfumes and cosmetics, leather goods and homewares brands. The Bluebell Group has global presence including operations in China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan and Thailand. .
The Bluebell Group operates brands such as Anya Hindmarch , Calvin Klein, Cerruti, Burberry, Chloe, Bvlgari, Vivienne Westwood , Marc Jacobs, Hugo Boss, Loewe, Moschino, Paul Smith, Jimmy Choo, Gucci fragrances and other brands. The Bluebell Group also has it own outlet selling products for multiple brands. The Bluebell Group has 2,350 employees across multiple continents with 509 Point Of Sales, engaged in wholesale distribution, sourcing, brand guardianship and vertical retail.
History
Bluebell Group was established selling perfumes in 1954 by a French family.
Brand Protection
Bluebell has engaged in a number of public discussions, primarily via symposium and press release authorired by Bluebell executives. One of it is for Brand Protection due to the issue with counterfeiters being out of control. In 2009, Presidents and CEO of Bluebell Group Mr. Eric Douilhet shared his experience on Intellectual Property protection within a symposium . He also express his confidence on business in Greater China.
Café de Coral Group Acquisition of MIX
In 2010, Café de Coral Group (SEHK:0341) acquired 100% of MIX™ from the Bluebell Group, who was advised by Palazzari & Turries on this transaction
Jimmy Choo Acquisition on Jimmy Choo Tokyo KK (Japan operations)
Jimmy Choo announces the upcoming acquisition of the remaining 50% shareholding in Jimmy Choo Tokyo KK, the joint venture company that operates the Jimmy Choo business in Japan. Jimmy Choo Tokyo KK was established in 2006 as a joint venture with Bluebell Japan Ltd.
Japan 311 Earthquake Lanvin Perfume Donation Campaign
With response to the magnitude 8.9 Earthquake on 11 March 2011 and its damage to Japan economy, Bluebell group subsidiary Bluebell Japan has operated with a donation campaign together with Red Cross Japan with Lanvin perfume.
Award
2007 - Best Brand in Men’s Lifestyle , The BrandLaureate

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