Bizographics
Bizographics or bizographic data refers to the business demographics of an audience or population. Similar to demographics, the characteristics of a person, or firmographics, the characteristics of an organization, bizographic data describes the characteristics of a person in an organization. Commonly used bizographics include information such as the industry, company size, seniority and function of a person within an organization.
Bizographic profiles in Marketing
Marketers typically combine several variables to define a bizographic profile. A bizographic profile may contain information such as executive, sales, healthcare, mba. Marketers then use this information to define what segments exist in the overall business population; and secondly to create a clear picture of the characteristics of a typical member of each of these segments that would be useful to target for a specific product or service. Once these profiles are constructed, they can be used to develop a marketing strategy and/or marketing plan.
References
http://blogs.zdnet.com/Gardner/?p=2585
http://www.xconomy.com/boston/2008/05/21/zoominfo-ad-targeting-spinoff-launches-in-sf/
http://www.sensisbureau.com/?paged=2
http://www.bizo.com/bizographics
http://zoominfo.blogs.com/soughtafter/2007/11/bizographic-tar.html
http://www.prweb.com/releases/2008/05/prweb957594.htm
http://www.reuters.com/article/pressRelease/idUS106032+24-Jun-2008+BW20080624
http://www.econtentmag.com/Articles/News/News-Feature/Bizo-Means-Business--Tackling-the-Ad-Targeting-Dilemma-50761.htm
http://talesfromthedigitalside.com/2007/12/11/buzztastic-new-words-for-2008/
http://www.encyclopedia.com/doc/1G1-170943066.html
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