Bill Couzens

William "Bill" Ulrich Couzens (born February 6, 1959) is the founder and president of the Next Generation Choices Foundation and the Less Cancer Campaign. He is also the founder of Cancer Prevention Day in the state of Virginia, observed every February 4. , a bill is being introduced in Michigan to observe the same.
Early life
William Ulrich Couzens was born in Detroit, Michigan on February 6, 1959 to Frank and Joan Ulrich Couzens. He is the grandson of former Detroit mayor, Frank Couzens, and the great grandson of former Detroit mayor, U.S. senator, James J. Couzens, known primarily in his pioneering role with the Ford Motor Company. Couzens graduated from Grosse Pointe South High School and later from Wayne State University.

Professional background
After graduating college, Couzens sold advertising in Virginia Community newspapers and founded Personal Butler, a company which produced corporate events and parties. Couzens also ventured into magazines, selling advertising and managing advertising departments. He developed marketing and promotion projects, including the added value programs of luxury magazines including SPUR and the Thoroughbred Record.
In 1993, Couzens sold advertising into his publication idea, Equidaie. The publication was created as a free-distribution tabloid newspaper but later evolved into a luxury magazine targeted to the equestrian lifestyle. Couzens eventually sold the magazine to Cody-winning designer, Barry Kieselstein-Cord.
Couzens has consulted on brand promotions for companies including AOL and Elton John Aids Foundation Smash Hits event featuring Elton John, Billy Jean King, Pete Sampras, and Andre Agassi. He continues to consult on private and corporate events, and public affairs, and assists individuals, organizations and corporations in communicating leadership in their field.
Couzens co-founded a fund to provide free mammograms, but wanted to do more. He founded the Next Generation Choices Foundation and the global Less Cancer Campaign.
The U.S. Congressional Record has recognized Couzens twice for his work in cancer prevention, and the Commonwealth of Virginia has recognized him for his work in developing practices to reduce pesticide drift on to health-affected populations, primarily schools.
The Next Generation Choices Foundation board includes Ronald B. Herberman MD, founding director of the University of Pittsburgh Cancer Institute; Maryann Donovan, Phd MPH, director of the Center for Environmental Oncology; Veronique Pittman; environmentalist and journalist, Miles O'Brien; Stormy Stokes, Principal the Paul Wilmont Agency; Thomas M. Sherman MD, Treasurer/Chairman; Greg Lam; and John M. Couzens.

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