Bernstein-Rein

Bernstein-Rein (BR) is an independent marketing and communications firm established in 1964 and located in Kansas City, Missouri. The company was one of Walmart's advertising agencies from 1974 through early 2007.
Company history
In the 1990s, Bernstein-Rein developed its own retail business, Beauty Brands, creating a retail approach it describes as "InsideOut Retailing". The agency's philosophy is "Be Real."
The agency was involved in the development of the McDonald's Happy Meal in 1976, and works with multiple McDonald's cooperative regions. Bernstein-Rein also worked with Walmart between 1974 and 2007. In 2012, the company's clients included Banfield Pet Hospital, MetLife Employee Benefits, Black & Veatch, PetSmart, Christopher Elbow Artisanal Chocolates, Clayton Homes, CrockPot, Havertys Furniture, Hostess Brands, Mr. Coffee and Nebraska Book Company.
Before losing its Walmart account in early 2007, BR was one of the six largest independent ad agencies in the United States, with 350 employees and annual billings of more than over $550 million.
In 2016, Bernstein-Rein hired Lara Wyckoff as its executive creative director.

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