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Benoit Seguin
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Prof. Dr. Benoit Seguin is an Associate Professor in sport management, specializing in sport marketing at the University of Ottawa. A former Canadian National Team diver, Seguin is a Past President and Executive Director of Diving Canada, Vice-President of the Aquatic Federation of Canada, and is a member of the Canadian Olympic Committee. Pulbications Dr. Seguin is the co-author of the book Sport Marketing: A Canadian Perspective. (ISBN 0176104585) He has also published articles in the European Sport Management Quarterly, the International Journal of Sport Marketing and Sponsorship, and the International Journal of Sport Management and Marketing. |
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