Balanced Rebellion

Balanced Rebellion is a campaign advertisement and campaign project launched by AlternativePAC, the political action committee supporting Gary Johnson for President of the United States in the 2016 general election.
Project
The website enables voters who dislike both major party candidates, but have a slight preference for Hillary Clinton or Donald Trump, to pair their vote with a voter feeling a slight but opposite preference, so that both voters matched by the website and known to one another only by first name can vote for Johnson without feeling that they are helping throw the election to a major party candidate they oppose.
According to journalist Brian Doherty, editor of Reason magazine, the project is intended to appeal to voters who, "while disliking both Hillary Clinton and Donald Trump, didn't want to feel that their third party vote helped make the one they hated more win."
Video production
The video is produced by the Harmon Brothers, four brothers who work together as comedy producers.
Viral video
The video, promoted on Facebook by AlternativePAC at an initial cost of $330,000, soon went viral,<ref name="HackmanGuiltFreeVoting"/> with 9 million views by August 9,<ref name="StanleyAbeLincoln"/> and 17.3 million views by September 7.<ref name="DohertyViralAd"/>

Main Menu

See Also

Main Menu