AXiomatic is an entertainment and sports management company. Investors for the group include businesspeople Peter Guber, Tony Robbins), sports Magic Johnson, Ted Leonsis, and technology Ted Case, Eric Lefkofsky. The CEO is Bruce Stein, a former CEO and COO of Mattel Toys, Sony Interactive Entertainment and Kenner Products (Hasbro). On September 27, 2016 aXiomatic announced that it had acquired controlling interest of eSports team Team Liquid. Other investors include Dodgers executives Lon Rosen and Tucker Kain, Warriors executives Rick Welts and Kirk Lacob, the Washington Nationals owners at Lerner Enterprises, Chicago Cubs president of business operations Crane Kenney and former NFL player Dhani Jones. It was announced that Victor Goossens and Steve Arhancet would continue their roles as co-CEOs of Team Liquid after the acquisition.
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