Authentic Journalism

Authentic Journalism is a term used by Al Giordano to describe a journalism unadulterated by money that "has a clear vision, a vision consistent with an authentically democratic society." He describes it as:

"journalism that doesn't pander to the interests of the advertisers That doesn't go and look for more upscale readership in order to please those advertisers, but rather serves people - in a way that the people come to believe and to know that the newspaper, or whatever media it is, is part of them and serves their interests."

He further rejects the "alternative" label, saying that large media (like The New York Times) are the actual alternatives to real journalism, for the reasons above.
School of Authentic Journalism
Giordano founded the School of Authentic Journalism on October 1, 2002, to teach the practice of Authentic Journalism, specifically as it relates to reporting on the War on Drugs. The 2010 school, which took place in the Yucatán Peninsula, included keynote speaker James Lawson and had over 60 students and professors.

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