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Appstar Financial
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Appstar Financial is a financial services company headquartered in San Diego, California U.S.A. As of August 2016, Appstar has maintained their A+ rating. EMV Rollout AppStar has been proactive in the transition to EMV for their merchants even though general EMV acceptance has been slow for most payment processors in the United States. As of October 2015, 40% of U.S. consumers have EMV cards and roughly 25% of merchants are EMV compliant. Services Appstar provides credit card merchant services. through direct sales and a series of resellers. Customers The company states that it provides services to small to medium-sized retail, home, and internet merchants. Controversy Former agents have been critical of Appstar for leads quality, some have vocalized this but as of April 2013 the company retains an A+ rating from the Better Business Bureau. Because of their prompt attention to all complaints from either customers or agents. The Appstar Financial sales force is composed of Independent contractors who are paid commission only. Appstar however provides qualified leads to their sales people, who then visit the merchants location to do a comparison of the merchants current credit card rates and fees. Appstar then tries to lower the merchants rates in for a new contract. The independent contractor sales approach is common in the Merchant Services and Credit Card Processing industry. 
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