Analyx

Analyx is a knowledge process outsourcing and consulting firm. Its focus is on applying scientific analytic methods to managerial decision problems. Analyx was founded by Sascha Stürze - an Ex-McKinsey consultant who published on offshoring and outsourcing before. The company is headquartered in Poznan (Poland) and has offices in Berlin (Germany) and Wellesley, MA (US).
Services and products
Analyx utilizes novel techniques to predict consumer and market behaviour, e.g. Complexity Science and agent-based modeling and simulation. Its clients are chiefly from the telecommunications, retail, finance, consumer goods and public policy sectors - dominantly in Western Europe. The flagship products of the company are Virtual Test Markets, which are simulations of Multi-agent systems to forecast consumer and market reactions.
Staff and cooperations
The roots of Analyx in academia are reflected in the large number of academic cooperations the company is maintaining, e.g. with the Laboratory for Intelligent Decision Support Systems (IDSS).
Methods
The main methods the company relies on are:
* Electronic Prediction Markets
* Artificial Intelligence, e.g. Machine learning methods
* Data Mining
* Multi-agent systems for Virtual Test Markets
* Econometrics and multivariate statistics, e.g. cluster analyses

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