Alverez

Alverez was born in New Orleans, Louisiana. He is an American music producer, songwriter, brand developer and entrepreneur . Founder of BooKoo Beats and MostCold Digital, he has delivered music production and branding projects for Keyshia Dior, NovaLoops, Jace Blain, Erin Stevenson, C.Y ur Highness and more. Through the MostCold Digital, Alverez and Ashley Forrestier have executive produced and released 3 singles, "", "" and "I Am Creole" , along with the 5-track Digital EP Release, "The Creole1Queen EP" in 2010.
Biography
Alverez was born and raised in the New Orleans East section of New Orleans, Louisiana. As a teenager , Alverez moved to Minneapolis, Minnesota and attended Minneapolis North High School. Upon high school graduation, he moved to Atlanta, Georgia to attend Morehouse College. After two years at Morehouse, he left college and began DJing and producing . While producing in Atlanta, Georgia, Alverez decided to go back to school to get a business degree. He attended Georgia Perimeter College, Kennesaw State University and eventually moved to Houston, Texas to finish his colleges studies at the University of Houston. He was accepted in to the Wolff Center for Entrepreneurship (formally CEI), which was ranked #1 Nationally in Undergraduate entrepreneurship programs in 2008. Alverez graduated from University of Houston with a BBA in Marketing and a BBA in Entrepreneurship. He and project manager, Marina Kay, were classmates at the University of Houston.
Music
Atlanta, GA
Initially moving to Atlanta, Georgia for college, Alverez left school after two years and began Djing and producing under the moniker, "DJ Guapo". Within that same summer, Alverez landed an internship at Flyte Tyme Productions in Edina, MN, operated by the Grammy Award winning production duo, Jimmy Jam and Terry Lewis. After the Flyte Tyme internship, Alverez returned to Atlanta and became the in-house producer for an independent label, SwiftKick Entertainment Inc. which was run by Desainte "Versi" Thomas and Preston "Gig" Elliott. They eventually started the production team, SwifTactics Beats. Outside of SwiftKick, Alverez worked with other underground acts from Atlanta, Georgia and Montgomery, Alabama, such as Black Ciza Sosay and Fatal Shot.
Houston, TX
In 2004, Alverez to Houston, Texas to finish college and start the new production company, BooKoo Beats. Through a mutual friend, he met the Houston artists, BlackJac & Runna, who were members of the group. 16 Barz. He went on to produce and engineer the group's mixtape, "We Be At It: Mixtape Vol 1 (find Link)" and their debut album, "The Transition" under the moniker, "Coach". He also connected with New Orleans native and childhood friend, Sleep the Skeema to produce and engineer various underground single releases including , "Keep Moving" & "Just Breezin'". He also produced collaborative tracks between Atlanta and Houston artists: "Atown 2 Htown" & "Stay.Real.Trill".
The MostCold
After a chance meeting at a retail electronics store, Alverez began development and production work with Atlanta / Houston artist, C.Y ur Highness.
In 2009, after an uncanny Facebook glitch, Ashley Forrestier caught Alverez's attention on the social network. The two connected immediately and began to collaborate on new musical material. They eventually formed the production / songwriting team, The MostCold, along with the hip-hop artist and songwriter, C.Y ur Highness. Their first performance as the MostCold took place in October 2009 at the PPR 101 - Professional Public Relations Conference in Houston, TX.
In 2010, after several collaborations, Ashley began writing and recording material for her solo project.On Feb. 1, 2010, she released the Saints victory celebration single, "". and ESPN 97.5 The Ticket along with articles by Sister 2 Sister Magazine, and EartoDaStreetz.com. After the actual , they also released the follow-up remix entitled, "". The song, "I AM CREOLE" was released on "The Creole1Queen EP".
Brand Development
While working at Scott Gertner's Skybar & Grille in 2008, Alverez met singer, Erin Stevenson and rapper, J. Jonah, and soon began doing brand development and social promotions for the two Houston artists.
In 2010, Alverez converted the production company, BooKoo Beats into an online production/beats website and started a new production and development company, MostCold Digital. He formed an alliance with Houston design firm, The ModernWhole, and in May 2010 the team completed production & development projects for Houston Youth entertainer, Jace Blain
* Selected as Panelist for Urban Network Houston Conference in Summer 2008.
* Appeared in KHOU-11 CBS News Interview for Ashley Forrestier's song, .<ref name="nine" />
Discography / Portfolio
Singles
* "Who Dat (Going to The Superbowl)" by Ashley Forrestier feat. The MostCold
* "Who Dat (SuperBowl Victory Remix)" by Ashley Forrestier feat. The MostCold
* "I Am Creole" by Ashley Forrestier
* "Rock n Wave feat. The MostCold" by Jace Blain
Album Credits
*
* The Transition by 16 Barz...
* Stand Up by Jace Blain
* The Creole1Queen EP by Ashley Forrestier
Mixtapes / Street Singles
* "A-Town 2 H-Town" by 919 feat. Sleep & C.Y ur Highness
* "Stay Real Trill" by da Get-it-On Jones feat. Sic Sam & 16 Barz..
* "Keep Moving" by Sleep
* "We Been At I tMixtape 16 Barz tracks
* "Die Young" by C.Y ur Highness on Influential
* "Down the Sink" by C.Y ur Highness on Influential
* "Die Young" by C.Y ur Highness on Influential
Brand Development
* Ashley Forrestier
* Keyshia Dior
* Jace Blain
* C.Y ur Highness
* PowerSpoken Open Mic Series
* Erin Stevenson
* J. Jonah
* Sleep The Skeema
* BooKoo Bonitas
* BooKoo Beats
* Drillatean
* da Get-it-On Joneses

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