Alexandre Sap

Alexandre Sap is a French entrepreneur born on April 29, 1974, in Nancy, France.
In 1997 he created the independent record company Recall Group signing many Artists including The Servant, Jehro, Thomas Dydahl, Grand National, Mylo, Robots in Disguise, Fires Of Rome and Dan Black.
The same year he signed the first deal made in France with iTunes and launched the sister company Recall in the USA.
Career
In New York he met David Jones, CEO of the advertising company Euro RSCG Worldwide, who suggested that he start the musical marketing company The:Hours, co-owned by Havas, Leslie Dubest and Fabien Moreau .
Alexandre Sap has launched numerous marketing and PR initiatives for high-end brands such Estée Lauder, DKNY, Tommy Hilfiger, Michael Kors, Galeries Lafayette, Absolut Vodka, Chivas, Pernod Absinthe, LVMH and Harry Winston amongst others.
In 2008, Alexandre Sap and Fabien Moreau signed Lady Gaga's first-ever global advertising campaign with Michael Kors’ “Very Hollywood” new fragrance launch, before she topped the charts.
Reforestation
Alexandre Sap develops reforestation programs with 2010 TIME 100 honored Tristan Lecomte and travels to the Amazon every year to follow the growth of the projects.
When former UN General Secretary and Peace Nobel Prize laureate Kofi A. Annan launch the first global musical petition, "Tck Tck Tck Time for Climate Justice", with The:Hours, he's part of the movement.
Marketing agencies
In January 2012, he left Havas to start FORWARD, with Leslie Dubest and Fabien Moreau; a "micro network" of cultural marketing agencies based in New York, Paris and Shanghai.
In January 2017 Alexandre Sap leaves Forward to start un brand new project that goes beyond Forward proposed to its clients and create Rupture, a vanguard structure sheltering a new music label a music concept store and a leading edge advertising agency. Rupture create long term myths for high end brands operating in the fast moving world. The agency is specialized in branding intelligence and eventful content communications for High Added Value brands. Rupture leans on an international network of marketing experts eager to gather all creative resources to capture weak signals, for the good of brands.
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