Felix Velarde

Felix Velarde is an entrepreneur who was co-founder of Head-Space.
Early life and education
Career
An early specialist web design agency, Hyperinteractive created graphical websites for brands including Snickers and Allied Domecq, and created the first interactive awards productions for the Cannes Advertising Festival and D&AD. In 1997 he launched Head New Media with Creative Director Jason Holland. Head went on to become the digital arm of the world's fourth-largest advertising network, Interpublic's Lowe & Partners (now MullenLowe Profero) in 1998 and was the world's most awarded digital agency in 1999. Also in 1999, Velarde and Holland were the subject of Keeping Creative, an episode of BBC Knowledge's 15 part series, "The Crunch," profiling innovative entrepreneurs. An offshoot of Head, Interactive Television agency Head End, produced the first Interactive Television commercials for Tesco and Unilever and built the wapTV developer community for Sky.
In 1996 Velarde was a founder of strategy company, Underwired. Having left Head New Media in 2001 he became Underwired's CEO, selling it to Hasgrove PLC in 2009. In 2012 he arranged an MBO and was Underwired's Chairman until selling his stake in 2014.
Velarde was also CEO of an agency roll-up The Conversation Group between 2013 and 2016. He is a Non-Executive Director of several agencies and start-ups and chairman of MomentumABM, which pioneered Account-Based Marketing.

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