Alex Roman

Alex Roman is a filmmaker,photographer,CG artist.He was born in Alicante,Spain in 1979.His birth name is Jorge Seva.“Alex Roman” is an artistic alias for publishing commercial work.Before he works on CG visual effects industry,he has been trained in traditional painting at a few academies, he discovered this other world called CG at early age of 14.
In 2009,since Alex Roman released his first short film,the third&the seventh,it has received many positive comments,which attracted many attention in the area of film making, CG and architecture. The Third&The Seventh video has been watched over 500,000 times and has inspired a lot of comment. After his first film,Alex moved on to his next advertisement,Above Everything Else.It’s a spot for kitchen countertop manufacturer Silestone,which is a stunning one minute of slow-motion images that are pure CG. In 2012,Alex Roman released his book “From Bits To The Lens”which purpose is breaking down all his previous works.Now he is working on his second narrative short film.
Career
He has been working for several companies since until he raised a brand new company by hiself: “The Third & The Seventh S.L.”.After that, he took a sabbatical year for to work on an “already-built work” visualization series, which are now stitched together into a short animated piece: “The Third & The Seventh” Leaving behind these architectural years, Alex took the decision of redirecting his career to ad commercials and films direction.
He won a Cannes Film Craft Gold Lion in the year 2011 for the Silestone brand commercial: “Above everything else” As well as Prix Ars Electronica - Computer Animation / Film / VFX prize in the same year for “T&S” shortfilm.
In the year 2011 he also supervised more than 20 vfx shots for the acclaimed David Fincher’s feature The Girl with the Dragon Tattoo. Alex’s work has been featured in Motionographer, FilmPro magazine, Filmnosis and FXGuide among others.
Now he just released his first book“From bits to the lens”,which is a book that break down all his previous CG artwork,especially The Third&The Seventh.He plans to use the funding of the sales to make his second short film.
"A beautiful, architectural, short film made with Vray and 3DStudio Max. The sense of depth and space in this is really amazing. The shallow DOF and diptychs really make this piece shine. He includes a some making of and composite shots below for all of you “That can’t be 3D!” peeps out there. Makes me want to learn Vray.
Above Everything Else
This is a 60″ slow-motion spot for Silestone kitchen worktops.The spot features fruit, vegetables, quartz crystals and other objects in slow-motion flight - some even shattering - intercut with scenes of a kitchen. Most of the objects were created as 3D models with photographs projected onto them.
“Realism was my main goal here,” says Roman. “I firstly thought of shooting some live-action but after studying carefully the budget and deadline I realized that CGI was the only way I could do it. The most important part for me was to deliver a beautiful and very visual commercial and keep the viewer focused on the commercial itself, not the fact that it was a CG piece: the photorealism was the only option I had to achieve this.”
From bits to the lens
In essence, this is a book on digital art. It compiles a host of high resolution computer-generated images taken from the scenes and spaces contained in “The Third & The Seventh” short. Plain and simple.Each chapter digs into thoughts, procedures, theoretical principles.This essay largely aims to transmit knowledge and experience, focusing primarily on helping the artist read, understand and appreciate both basic and advanced concepts related to pictorial, photographic and synthetic art (taken as a separate discipline and final process)

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