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Albert Keeler Principle
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Albert Keeler Principle a 21st-century marketing and lifestyle philosophy The Albert Keeler Principle is a 21 -century marketing and lifestyle philosophy predicated on the sage counsel of two 20 -century American giants, Albert Einstein, and Baseball Hall of Fame legend Wee Willie Keeler. According to Albert Einstein... "No problem can be solved from the same level of consciousness that created it." and according to Mr. Keeler, we should… "Hit 'em where they ain't." The Albert Keeler Principle evolved over several months of dialogue between online video pioneer Jaffer Ali and his marketing agency. Together they embarked on an experiment to apply the OODA Loop (Observe, Orient, Decide and Act) principles of to the challenges of introducing and marketing Mr. Ali's new online video advertising network, Vidsense. The Observe and Orient steps in the OODA Loop compelled Mr. Ali et al to recognize and somehow reconcile the massive discrepancy between the ubiquitous claims of agencies and media franchises and the equally massive failure of the media channels to perform, a task that proved impossible. The Decision was then made to step outside conventional marketing thought and language (per Albert Einstein's observation), and plot a more realistic strategy to Act (per Mr. Keeler's advice). 
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