Adrenalina NYC

Adrenalina is a multicultural marketing and advertising agency and member of publicly traded MDC Partners (MDCA).
In 2007, Heineken USA hired Adrenalina as its Hispanic agency of record for its Mexican beer brands Tecate and Tecate Light. Cerveza Tecate is the largest volume Mexican brand within the Heineken portfolio and is owned by Cuauhtémoc Moctezuma Brewery (CCM), Monterrey, Mexico.
The agency has successfully mounted separate national campaigns for both Tecate and Tecate Light and has gone on to create Tecate’s Light first dual-language creative effort aimed at Hispanics in both English and Spanish
On November of 2009, Adrenalina was awarded a silver trophy at - El Ojo Festival Iberoamericano de Publicidad - Buenos Aires, Argentina under the Classic Radio category for its work on Tecate “Disclaimer” spot, which is part of Tecate's brand’s 2009 multimedia campaign. .
The agency also picked up a gold prize in September from the Advertising Age Hispanic Creative Advertising Awards, for its Tecate Light “Papás” series and a silver award in the TV category for Tecate Light’s “Papás Medias de Seda” (“Papás Silk Stockings”) spot..

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